If you’ve ever fallen in love with a font that isn’t in Squarespace’s default library (lol, same), today is your day: Squarespace now lets you upload your own custom fonts — no CSS wizardry required.

Yes, friend. We are dragging. We are dropping. We are thriving.

If you've ever sat down to design your brand visuals—or hand over brand guidelines to a designer—you’ve probably run into a bunch of confusing color terms: HEX codes, RGB, CMYK, PMS... what do they all mean?

And more importantly—when should you use which one?

Today, let's break it down without the jargon overload. Here’s your quick-start guide to color codes and how they fit into building a brand that actually looks cohesive everywhere you show up.

You're rebrand is complate…but what’s next when you finish?

Here is a list of all the places your branding should be updated to be consistent across every touchpoint after your finish your rebrand.

We'll get in the weeds on what you should consider when you start designing your website so that it's not only visually appealing but also functional, user-friendly, and aligned with your business objectives. Getting this part right ensures that your website has the power to engage and convert, which is really what all of us are after.

Dreamy compositions deliver a memorable brand story, and memorable branding is what earns you follows and, more importantly, wins you dreamy clients. So, how do we nail composition when it comes to our social media feeds? And what elements should we be paying attention to? Ask and you shall receive, my friend!

This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous.