Welcome to the Blog:

Resources to help tell your best brand story,
rooted in strategy. Think of this like the foundational lessons
needed for building your best brand yet.

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Brand Strategy

Using the 12 Brand Archetypes to Catapult Your Brand

Every brand has a unique personality, a vibe that sets it apart—and that’s where brand archetypes come in. Archetypes are the storytelling framework that helps you connect deeply with your audience by embodying traits they relate to and admire. So how can you use this to catapult your brand?

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STRATEGY

Is what sets a ho-hum brand and an obsess-worthy brand apart.

LET’S STRATEGIZE YOUR BRAND:

Brand Archetypes

The Brand Archetypes are a powerful starting point for building your best brand ever. Rooted in marketing psychology, all of my Brand Archetype content is geared towards activating a strong strategy through mood board, colors, and fonts that connect with what your dreamy clients want. I recommend starting with the overview content and then diving into your specific Brand Archetype to learn more. Happy falling down a brand rabbit hole!!


LEt’s dive a little deeper

Brand Archetype Colors


READY TO CRANK UP YOUR BRAND STRATEGY?

Group Coaching to Transform Your Brand

The all-in-one brand rehab you desperately need to gain clarity, define your brand voice, and create your visual identity for the ultimate transformation from meh to magnetic.

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Blog Category

3 Logo Variations Every Brand Needs

Deciding on all of these elements and putting them together is exactly what brand design is all about. Your logo is one part of this equation, and for it to operate successfully it needs to be flexible and versatile. After all, it’s going to be used in a multitude of different ways. Learn the three logos you need to build brand obsession every time.

Branding and web design expert Sara Schultz runs behind a white computer wearing a black dress

WHO DOESn’T LOVE A QUIZ?

Discover your celebrity
brand persona

Ready to take your brand to the next level? Knowing who you are and what you stand for is the first step in connecting with your dreamy clients. Take the Celebrity Brand Persona Quiz to match with your celeb and unlock your brand potential. Then go build that brand obsession, baby.