Explorer: Fonts
Font choice impacts so many different aspects of design and branding- from print materials, to social posts, to website design, to logo design, the fonts you choose are used everywhere!
As an Explorer brand archetype, font choices can help show the originality and individuality that you value so much.
Let’s explore (no put intended,) some great font choices for the Explorer brand archetype:
Sozzani Italic is a clean text serif that was designed for readability at both large and small scales. Inspired by the crossroads of functionality and modern class, it pushes the boundaries of traditional body text type options. Suitable for logo design and small sections of copy, this font is a perfect choice for the limitless Explorer brand archetype.
A display font with a wide array of weights and thicknesses, Storica is inspired by Roman history and culture. Mimicking the appearance of letterforms carved into stone, it has a worldly and well traveled feel. The Explorer is interested in and inspired by the world around them, making this this font choice a great story telling option.
Milkman is a modern take on retro font styles from the 1960’s and 1970’s. It creates a unique combination of vintage curves and modern serifs. This unexpected combination acts as great visual stimuli to catch the eye of the Explorer target audience while keeping them interested and engaged.
A quirky and fun all-caps font, Kindness Matterns is inspired by the beautiful and dynamic brush strokes of watercolor lettering. Free-spirited and flowing, it matches the desire of the Explorer to avoid stable and expected environments. Although not shown here, it also includes a partially transparent SVG version that is a perfect match for traditional watercolor lettering!
Roie may not look like a unique choice right off the bat, but as a detailed and perfected sans serif it is sure to make an impact. Clean, positive, and simple, it conveys honesty and genuineness. It is straightforward, making it a beautiful mid-weight typeface for the Explorer brand archetype.
Switching gears to a font with a a bold and complex personality, Monologue is another sans serif font option. Its strength is in its customizability, as it comes with a plethora of ligatures, alternates, and many other expressive features. The perfect font to stand out from the crowd and convey the sense of inspiration and desire of this brand archetype.
Miroa is a retro and hand drawn typeface inspired by art nouveau and other movements of the time. Its funky curves and thickness differences make each letterform different from the rest. It helps inspire audiences to travel off the beaten path and forge their own trail! Adventurous and unexpected, Miroa is another great font choice for the Explorer.
A nostalgic serif inspired by the 1990’s, Sailing Club is a versatile display font with beautiful details. Although it can be used in sentence case, it makes a stunning impact when used in all caps! A great way to tie in the current vintage design trend, it helps evoke a sense of looking back in time, self discovery, and self expression.
Laavonia is a modern script font with tons of visual interest and stimuli. Inspired by classic handwriting in books, it is a great fit for creative projects and logo design. Although it’s classical appearance may not what you think of when you think “explorer,” its a fulfilling and different font that will keep your audience hooked and on board with your ambition!
Rounding out our font inspiration for the Explorer brand archetype is Kilimanjaro. Named after one of tallest mountains in the world, it is versatile, clean, and bold. Many up and coming Explorer brands are leaning into retro and vintage design, making this font a great choice!
And just like that, you are now equipped with 10 font recommendations for your Explorer brand! Use these fonts to keep your audience interested and to inspire them to keep moving and discovering. Customizable, adaptive, and boundary breaking, you can’t go wrong with any of these options. Use your typography to elevate what you have to say and to enhance your brands beautiful and strategic design!
Are you an Explorer Brand Archetype? Read about colors for the Explorer, curate a mood board from some of our favorite Explorer Inspiration images on Pinterest, or dive deeper into more information about Explorers and their key traits.
