Color Palettes for the Explorer Brand Archetype
The Explorer is bold yet encouraging, authentic and real, and a big proponent of feeling free. The following color palettes show these different sides of the Explorer while catering to the desires of The Explorer audience.
Which characteristics of this brand archetype do you identify with the most: their focus on growth and individuality, their independence and wandering spirit, or their motivation and love of discovery? Whichever it is, we have the perfect palette for you!
Growth & Individuality
The Explorer will always be a proponent of personal growth and exploration. They see that every person is different and thinks that these individual differences should be celebrated! Bold and bright colors help encourage this in the Explorer audiences. Punchy oranges are paired with a soft lavender and light olive green for a lovely contrasting and exciting combination. These colors are grounded by soft cream and dark charcoal black. This first palette is fun and inspiring, both things that the Explorer definitely values.
Independent & Wanderer
This brand archetype can be described as somewhat of a lone wolf. They don’t lack personal connections, but they have no issue with being alone frequently. This palette taps into those characteristics by using cooler rather than warmer tones. Deep teal green and near-black are contrasted by a two cool grays. A pale icy blue creates a bit of color, and an unexpected neon makes this a super cool palette, making it perfect for the autonomous spirit of the Explorer.
Motivated & Discoverer
As the name suggests, many Explorer brands have connections to nature and the great outdoors. Because of this, it is only fitting to include a palette inspired by the colors or the natural world. Two shades of olive green are complimented by a dusty yellow. Not only do these colors resemble the natural world, but they also help to encourage discovery and adventure. A soft petal pink creates some lightness, while soft cream and charcoal rounds it out as our last Explorer color palette.
Colors are all around us and are one of the most recognizable visual stimuli! Using them strategically to represent your brand archetype will activate your strengths and help draw your target audience in. Natural greens, bright yellows, and calming and bold blues draw together our favorite Explorer characteristics.
Are you an Explorer Brand Archetype? Read about font pairings for the Explorer, curate a mood board from some of our favorite Explorer Inspiration images on Pinterest, or dive deeper into more information about Explorers and their key traits.
