Color Palettes for the Jester Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Jester Brand Archetype

This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous. 

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Color Palettes for the Magician Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Magician Brand Archetype

Magicians and their tricks are both eye-catching and impressive. They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.

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Color Palettes for the Ruler Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Ruler Brand Archetype

Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.

Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.

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