Color Palettes for the Magician Brand Archetype
Magicians and their tricks are both eye-catching and impressive.
They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.
Imaginative & Confident
This brand archetype is full of new ideas and is always imagining new possibilities. Not only this, they are confident that they can then bring these out-of-the-box ideas to life. This first color palette uses a bold tangerine to spark ideation and to show true confidence. A welcoming pairing of neutrals, one with a hint of purple and the other a bit warmer, bring in a sense of reality. A pair of purples showcase a sense of wonder while also grounding the overall palette. And a soft black is mysterious while grounding. When used together, these colors show the imagination and confidence that the Magician possesses.
Strategic & Charismatic
Magicians have inherent problem-solving abilities. They can think of multiple ways to do something and are strategic in their efforts. People like magicians- they draw in individuals with their charisma and magic. This second palette shows the maturity this archetype can have while retaining a sense of wonder. Deep aubergine and grape paired with a poppy orange and rich pink show charm and excitement while remaining honest and balanced. A bold warm yellow brings a surprising twist while crisp white balances the saturated colors in this palette.
Spiritual & Captivating
Channeling power is something that comes naturally to this brand archetype. They have spiritual elements to their presence and their abilities always captivate the attention of others. The color purple tends to be associated with magic, wisdom, and power so it’s only fitting that an all-purple palette represents the Magician. Paired with a variety of greens and a creamy white, this palette welcoming, yet complex mysterious.
Colors are used in a plethora of ways across branding, so choosing a palette that aligns with your brand archetype can elevate it that much more! Magical bright purples, confident charming oranges, and deep greens and indigos work to showcase the imaginative, charismatic, and captivating aspects of the Magician.
Are you a Magician Brand Archetype? Read about font pairings for the Magician, curate a mood board from some of our favorite Magician Inspiration images on Pinterest, or dive deeper into more information about Magicians and their key traits.
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