Color Palettes for the Jester Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Jester Brand Archetype

This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous. 

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Color Palettes for the Magician Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Magician Brand Archetype

Magicians and their tricks are both eye-catching and impressive. They draw you in with their promises of miracles and impress you when these seemingly impossible claims come to fruition. The color palettes for Magician brand archetypes catch clients' eyes and then keep them enticed to witness the magic. Each palette below caters to slightly different characteristics that the Magician shows: their imagination and confidence, their strategy and charisma, and their spirituality and ability to captivate.

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Color Palettes for the Ruler Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Ruler Brand Archetype

Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.

Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.

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How to Create a Balanced Instagram Grid and Drive Brand Recognition
Social Media, Branding Sara Schultz Social Media, Branding Sara Schultz

How to Create a Balanced Instagram Grid and Drive Brand Recognition

So you want to win more dreamy clients and convert people from followers into brand-obsessed loyalists? One way to do this is by building a more balanced Instagram grid. This best practice doesn't require a huge marketing budget or expert design skills, but it does ask you to lean into one really important principle: Balance. More on that here.

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3 T-Swift Approved Brand Strategies you can use starting TODAY

3 T-Swift Approved Brand Strategies you can use starting TODAY

Taylor Swift knows how to build an empire. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most love to hate and hate to love artist of our time: Taylor Swift. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park, just like T-Swift does.

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3 Branding Lessons We Can Learn From Super Bowl Ads
Branding Sara Schultz Branding Sara Schultz

3 Branding Lessons We Can Learn From Super Bowl Ads

Super Bowl ads are a goldmine for anybody who wants to add some best practices into their own branding playbook. Let’s dive into some of the lessons we small business owners and self-starters can learn from the most iconic Super Bowl ads of years past. In other words, I'm going to tell you exactly which takeaways you'll want to bring back to your own branding/marketing efforts to hit it out of the park

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Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands
Business 101, Branding Sara Schultz Business 101, Branding Sara Schultz

Embracing the 2024 Pantone Color of the Year: A Strategic Guide for Brands

Pantone has once again unveiled its Color of the Year, "Peach Fuzz." This light, delicate shade, nestled between the warmth of pink and orange, marks the 25th anniversary of Pantone's Color of the Year program. In this educational blog, we'll delve into the significance of the 2024 Pantone Color of the Year, Peach Fuzz, and provide actionable insights for emerging brands or those considering a rebrand, showcasing how integrating this color trend can strategically elevate their brand presence.

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