Citizen: Branding Inspiration
Ah yes, the Citizen. This brand archetype always makes me think of the kind neighbor that the new kid meets when they move to a new town in a movie.
Welcoming and relatable, they make people feel like they don’t need to change who they are. They feel as though there is no reason to stand out and find comfort in being consistent and real.
The Citizen has all the characteristics of a normal everyday person. Their genuineness shines through in their interactions with others, as they want to make real connections with their audience and with others. Clients of this brand archetype are scared of rejection or appearing different, so using visuals that showcase your friendly down-to-earth characteristics is important.
This brand archetype is realistic and honest. They get straight to the point without gimmicks or exaggerations of what they are trying to convey. Their core beliefs and values are what drive their purpose and their audience recognizes this. Visuals showing real people and real places will help get this across to your audience. Show them things that resemble the real life they are living! This will also help you empathize with and relate to your audience. When people can easily see themselves in your brand they begin to trust you and a crucial relationship begins to form.
The biggest thing that the Citizen exemplifies is that it is okay to fit in! There is nothing wrong with taking a step back from the overwhelming idea of standing out in a crowd. Let your audience know that they have just as much to offer to the world by embracing the beauty of being themselves. You want your brand to become the comfort zone for your clients. Where they can feel the wholesomeness of your claims and fully let down their guard. Visuals using comfortable colors and elements help convey this to your audience from the start.
The moodboard for the Citizen archetype feels familiar, safe, and homey. Images and design elements have a lot of power in evoking these feelings in your audience, so pay close attention! Make sure you are portraying real people living a real life. Honest friends who want to make everyone feel like they belong, this brand archetype brings comfort, realism, and genuineness to their audience.
Are you a Citizen Brand Archetype? Read about color palettes and font pairings for the Citizen, or dive deeper into more information about the Citizen and their key traits.
