Citizen: Fonts
The Citizen is often described as ordinary– nothing unusual or bold, but that doesn’t mean that you can’t use typography to your advantage!
Finding and using fonts that have small hints of specialty is the way to go, and we have given you a head start. Below are some font choices that feel safe and comforting, just like this brand archetype.
Let’s explore the top font choices for the Citizen brand archetype:
Argent is a dashing and classic serif font. Its tall and flowing letterforms help it feel anchored on the page while still remaining delicate and light. The use of large and open shapes helps it welcome your audience. It lacks any unnecessary flourishes or fancy additions that some other serif fonts have.
A geometric and crisp typeface, Visby was inspired by the beauty of the Arctic! Used in all lowercase it appears friendly and charismatic, while in uppercase it takes on more authority and sophistication. It combines sharp square corners with smooth and round letterforms that add a level of warmth that is appreciated by the Citizen.
Quincy is a warm and smooth font with medium contrast that is easy on the eyes. Small elements add human touches and charm to its letterforms. Its lighter weights appear softer while its heavier weights bring a sense of assurance and reliability. As a complete font, it is cultivated yet honest, resembling characteristics of this brand archetype.
A modern serif font that uses a unique combination of modern and classic, Sundays is familiar and cozy. Its thin lines are gentle and wholesome while its serifs add a level of trustworthiness. Simple and expected while bringing in a sense of belonging, it is exactly the kind of font that the Citizen would want.
The Wild Things is a font duo including a sans serif and a cursive script. The sans serif half of this duo is a great option for this brand archetype. Its rounded corners and soft edges have a personal touch while its thick line weight is realistic and honest. Its not afraid to do what needs to be done while remaining true to itself.
A versatile and staple font, Oxford is clean and expected. Labeled as ‘an essential sans serif’ it is just that! When used in designs it seems to blend into them, as if it has always belonged. The real changes come with adjusting the kerning of this font– increase the spacing and it becomes even more welcoming and spacious!
Dallas is a great font option for the Citizen who wants to take it one step up without changing anything that would push them out of their comfort zone. Its outline version creates visual interest while remaining simple and genuine. It is inspired by vintage sans serif fonts and works best in all uppercase letters.
Another vintage-inspired typeface, Milan is one of the bolder choices for this brand archetype. The reason it still earned a spot in our recommendations is because of how versatile and classic it is. Paired with a classic serif font it appears natural and real. It has a sense of comfort to it as well which makes it a great choice for the Citizen.
Prelia is a smooth and rounded font suitable for logo design. Many modern Citizen brands use similar fonts because of their clean and inclusive nature. Circles draw the eye into designs, so using such rounded shapes helps to bring a hint of interest that will keep your audience hooked!
Rounding out our font suggestions for this brand archetype is Manier. A fresh display typeface with contemporary values, it uses high contrast of thicks and thins and tall letterforms. It is one of the more sharp and more geometric font choices on this list, so use it wisely! It works best when paired with welcoming and soft shapes.
Hopefully, now you see that not standing out doesn’t have to mean settling for anything boring! Play into blending in with the crowd, that is something that your audience and dreamy clients will be attracted to. Don’t try to be anything you are not, but find new ways to show your friendly, down-to-earth, and relatable sides.
Are you a Citizen Brand Archetype? Read about colors for the Citizen, curate a mood board from some of our favorite Citizen Inspiration images on Pinterest, or dive deeper into more information about the Citizen and their key traits.
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