Lover: Branding Inspiration
Lovers want to connect with people. They rely on their aesthetic appeal to create special experiences and then share those experiences with others.
It’s important to keep in mind that there are many types of love, not just romantic! Visuals that contain emotions are key for this brand archetype, especially visuals that show the sensual, romantic, welcoming, and intimate nature of the Lover.
Activating the senses is key to activating this brand archetype. They have the power to create the feeling of being somewhere by using visuals and adjectives to describe it. This feeling also helps strong connections to develop. Audiences feel strong emotions and connections which then lead them to fall in love with brands. Images that transport you to a specific place or make you feel a specific emotion are exactly what Lovers represent. Use visuals to inspire and empower your audience- show them how they can feel loved by both others and themselves.
Romance is one of those feelings that can be hard to put into words. It feels safe, warm, welcoming, and special. Using visuals and images that create this feeling for your audience will make customers feel wanted and included by your brand. Muted colors, smooth gradients, and blurry shadows are some elements that have always represented romance. This paired with human connection such as holding hands, humans touching, or being in close proximity to one another, helps appeal to the love and connection that your audience desires. Connection and love is not always gentle and pink, so find ways to use these visuals to represent your brand for what it truly is!
The Lover brand archetype is often aligned with brands of luxury and femininity. Intimacy is paired with clean and beautiful aesthetics. It’s for this reason that gold is often used a lot within designs for the Lover! Levels of elegance help to appear as attractive as possible and to convey the passion that Lovers have to their audience. The goal here is to make your audience feel something, stimulate a desire within them, and show that you are the right brand for them to connect with. Soft and light elements, elegant textures, and delicate items help complete the visuals within the Lover brand archetype moodboard.
All brand archetypes want to align with their audience, but this is especially important to the Lover. As people who are concerned with how others perceive them, they pay close attention to what they look and feel like to their audiences. Show not only your beautiful and dreamy aesthetics but also the emotion and care that you possess. You want to create those important connections, so start with visuals and elements that convey the sensual, romantic, and intimate side of your brand archetype!
Are you a Lover Brand Archetype? Read about color palettes and font pairings for the Lover, or dive deeper into more information about Lovers and their key traits.
