Lover : Fonts
Typography and font choice is a crucial way that brands show their aesthetic and appeal to viewers! It can create feelings of luxury, welcomeness, and delicacy.
Choosing the right font can help create that strong connection you want with your customers from the start, and showing your aesthetics and emotional appeal with the right font will help your adjective-rich brand voice be that much more impactful.
Let’s take a look at the top font choices for the Lover brand archetype:
Noir et Blanc is a stylish serif font designed to be used in both regular and italics. The harmonious contrast between the bold uppercase and the sultry lowercase italics creates visual interest while exuding elegance. This font amplifies emotions and feelings, something that the Lover excels in!
Although serifs usually take the cake for elegance, Simplicite proves otherwise. A display font with a beautiful balance of thicks and thins, it is the perfect choice for balancing detailed romance and clean modernism. Its small details work to elevate what is written and display it in an intentional way.
Winslow is a playfully modern font with delicate features and thick verticals. With hints of storybook attributes, it resembles a fairytale ending. Its bracket serifs and ball terminals are reminiscent of ink calligraphy, and its italic version has a handmade feel. Fun and flirty, it’s a perfect choice for this brand archetype.
Nothing says luxury like some cursive! Based on a true hand-drawn ink script, Salazar is inspired by old-era vintage brands and packaging design. Each letter was designed with the details in mind. The Lover wants to connect with their audience to show that they care, and this handmade font shows that level of care perfectly.
Clio is a display sans serif with simple, clean, and visual elegance. Its delicate lines and subtle flicks at the ends of letters make it the perfect choice for luxury or high-end brands. The Lover brand archetype tends to go through life with grace, leaving its aesthetic touches wherever they go, and this font is sure to do the same.
A light and modern calligraphy font, Saint Viet is suited particularly well for feminine branding and design. Its letters connect with a sophisticated flow that resembles natural and hand-done calligraphy. Script fonts appear sensual and articulate, which helps the Lover brand archetype create the meaningful connections they desire!
Montmartre is a darling and dreamy display serif designed with feeling. Its regular and italic styles work together to emphasize the emotion in design and convey that feeling to viewers- exactly what this brand archetype is best at! Lightweight lines paired with sturdy capitals give this font a balance of passion and trustworthiness.
A lot of times with fonts the power is in the details, and this example is no different. A modern and uniquely shaped font, Santiago’s specialty is in its alternate ligatures.
A ligature within a font is a substitute character that connects two individual characters. In this example, the a-n and a-g connections within Santiago are ligatures!
Subtle details like this make this font a perfect choice for feminine, luxury, or chic branding and logo design. The Lover is an advocate for the beautiful and the sensual, and choosing a font such as this one will show that characteristic to your audience!
Don’t let the name fool you, Loneliness is a perfect font choice for this relationship-loving brand archetype. Similar to the other scripts shown above, this font exudes romance. Often used in wedding design, calligraphy style fonts put a personal and intimate touch on wherever they are used- just as the Lover brand archetype creates a personal connection with their audience.
Harlow is a unique choice because it contains both a serif typeface and a casual handwritten script in its purchase. This match made in heaven brings a luxurious and clean style while also showing some personality! Not only this, the upper case serifs contain a quirky A and H that help differentiate it from traditional serifs. Casual yet aesthetic, Harlow rounds out our perfect font choices for the Lover brand archetype.
Delicate, emotion-filled, romantic, and aesthetic, these font choices are sure to help activate your inner Lover brand archetype. Font choice is a place where brand personality and appeal can really shine, especially when it is so important to your audience! Show yourself as attractive and real, and stimulate the desire in your audience that helps you form those oh-so-important connections!
Are you a Lover Brand Archetype? Read about colors for the Lover, curate a mood board from some of our favorite Lover Inspiration images on Pinterest, or dive deeper into more information about Lovers and their key traits.
