Color Palettes for the Citizen Brand Archetype
Unlike some of the other brand archetypes out there, the Citizen prefers not to be noticed in a crowd. This, however, does not mean that color choice is any less important!
Just like they can show boldness, colors can show comfort and honesty. Each of these color palettes targets different characteristics of the Citizen: their friendliness and genuineness, their realism and honesty, and their comforting and welcoming nature.
Friendly & Genuine
Because this brand archetype takes a softer and less outgoing approach, the color palettes for it do the same– but this doesn’t mean getting rid of color all together! Using muted shades such as dusty pink and unsaturated deep brownish-mauve plays into the friendliness of femininity. A pair of warm taupe-grays are lovely low-conrast colors. A slightly off-white and a deep charcoal are opportunities for higher contrast without being as stark as black and white.
Realistic & Honest
Taking inspiration from the outside world, it feels real and natural. A pale red-orange and a dusty pinkish brown feel honest and warm. A pair of tans bring in the hints of nature and honesty. And rounding this palette out is another pair of blues, both soft and dusty keep contrast present without being too bold or attention-grabbing.
Comforting & Wholesome
Finishing up our color palette inspiration for The Citizen is a comforting and wholesome combination. Using some of the most well-known ‘comfort colors,’ it feels safe and homey. There is a reason so many homeowners use similar shades when painting their walls!
A green sage and soft sand are paired with a surprising lilac. Contrasting this softness is a deep, hazy blue. In addition to crisp white, another sandy tan rounds out the more natural tones and complete this palette.
Do you see how colors don’t need to be bright and saturated to make an important impact? Activate your brand archetype and make your audience feel like they belong with these comforting color palettes. Soft pinks and oranges, pale blues and greens, and warm off-whites come together to mirror the down-to-earth and homey feelings of The Citizen.
Are you a Citizen Brand Archetype? Read about font pairings for the Citizen, curate a mood board from some of our favorite Citizen Inspiration images on Pinterest, or dive deeper into more information about the Citizen and their key traits.
