Color Palettes for the Hero Brand Archetype
Heroes are bold and strong, so they deserve color palettes that are just the same! Hero brands use inspiring and sometimes intense design to catch the eye of their audience and draw them in and keep them interested in what they have to offer.
Each of these color palettes focuses on specific characteristics of this brand archetype: motivated and ambitious, admirable and courageous, and inspiring and strong.
Motivated & Ambitious
One of the things that activate this brand archetype within designs is a “wow” factor! This first palette uses a fun combination of bright colors to do just that. A warm cherry red is matched with a sunflower yellow and a fuchsia pink. Balancing out these warm tones is a saturated, deep purple, tealy green, and a crisp, sharp white. Show your audience that you aren’t afraid of anything and that you have what it takes!
Admirable & Courageous
This second palette uses more coordinated shades of blues while still remaining bold and powerful. A muted blue-gray contrasts a saturated blueberry, while a bright orange pulls in more energy and color and creates contrast. A soft black creates another level of subtle contrast, and a pair of warm, off whites create neutrals that let the saturated colors shine. Show your audience that you have the courage to get them where they need to be and that their admiration of you is rooted in truth!
Inspiring & Strong
Our last and final palette for the Hero focuses on the inspiring and strong attributes of this brand archetype. Blues are often associated with power, success, and purpose, while yellows are associated with curiosity and inspiration. Two shades of blue (one obvious and one with a lot of green blended in) are paired deep olive green and a saturated yellow to create visual interest and contrast. A warm white and soft, deep black round out the lightest and darkest shades of this palette. Creating a feeling of strength and power, it is a great option for Hero brand archetypes!
High achievers with ambitious ideas and goals, Heroes need colors that can match up to their power. They choose to not back down and continue to impress their audience and clients by matching up to whatever gets thrown their way. Bright yellows and golds, strong navys and blacks, and trustworthy blues round out our top color palettes for this brand archetype.
Are you a Hero Brand Archetype? Read about font pairings for the Hero, curate a mood board from some of our favorite Hero Inspiration images on Pinterest, or dive deeper into more information about Heroes and their key traits
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