Hero: Fonts
Ah yes, the fun of choosing a font for your brand! What may seem like a daunting task can be simplified by first focusing on the core values of your brand.
For the Hero, things like courage, inspiration, and ambition come to mind. Finding fonts that emphasize these qualities ensures that your designs amplify your brand mission.
Let’s look at some font choices for the Hero brand archetype:
Northwest is a slab serif with soft rounded corners and edges. A slab serif is a great option that combines the trustworthiness of a serif with the modernness of a sans serif. It comes with fun alternate characters that can add personality while remaining cohesive to the rest of the font.
A minimalistic and classy all-caps serif font, Manhattan exudes power and assurance. Its strong contrast between thick and thin has an elegant feel that works as a display font as well as in longer pieces of text. Pairing well with simple sans serif options, it is a more traditional font option for the hero brand archetype.
Oregon is a clean and simple sans serif font with vintage inspiration. It has smooth edges and rounded corners that balance out the intensity of its all caps and thick monoline. Its simplicity mirrors the quality and efficiency that the Hero values so much! Perfect for logos or other design materials, its for sure a favorite!
Inspired by action and extreme sports, Comply is well suited for both print and digital uses. Many sports brands fall under the Hero brand archetype, so it is only fitting that we include a classic slab serif sports font! Perfect for making a statement strong and clear, it will catch the eye of all your dreamy hero clients.
Frontera is a handcrafted and unique font inspired by the romanticism of the changing seasons and the courage that comes with it. Tying into the metaphorical challenges that speak to this brand archetype, thick lines are matched with spunky serif spin-offs to create a font unlike any other.
A classy yet fresh font, Celesse adds a classic appearance to any project it is used on. Rounded lowercase letters are matched with strong uppercase lines to create power and strength. It looks clean and adds an extra level of motivation to what is being said. High in contrast with elegant curves, it deserves a spot on our list of fonts for the Hero!
Trileqe is a fat funky typeface with four variations. Its italic version has a sense of forward movement with purpose, something that Hero specializes in! Its slanted ends to letterforms are a unique touch while its bold lines stand strong on a page. Funkier than some traditional sans serif fonts, it will stand out while remaining true to what you stand for.
A modern and geometric sans serif, connect is futuristic and full of hidden surprises. Each letterform comes with three variations that can be combined to place emphasis on different parts of a word- fun, right! Besides this, it is a straightforward and honest font that will elevate whatever inspirational message your Hero brand has to deliver.
Joyride is a variable-width typeface, meaning its letterforms can be combined in different widths to create different and fun styles! Wide fonts create a sense of intensity and suspense that elevates the message of this brand archetype. Angular lines and ovular curves add to this intensity and make this font a stand-out choice.
Finishing up our list of font suggestions for the Hero brand archetype is Brixton. A bold and hand-printed font it mirrors the traditional style of letterpress. It lends itself to a strong and high-contrast design. It has a sense of authenticity and honesty that resonates with the values this brand archetype cares about.
Not so much of a daunting task when you have a great head start, huh? Strong, powerful, and inspiring fonts are the best match for the Hero brand archetype. They help the Hero find and attract the challenges they want to so badly overcome. Show your audience the power you hold and can share with them!
Are you a Hero Brand Archetype? Read about colors for the Hero, curate a mood board from some of our favorite Hero Inspiration images on Pinterest, or dive deeper into more information about Heroes and their key traits.
