Hero: Branding Inspiration
The ones who do what seems like no one else can, Heroes are easy to like and easy to look up to.
Help your audience see what they are capable of and see what they can accomplish with you by their side.
Heroes act as a symbol of strength and inspiration in all that they do. Their efforts are always rooted in making the world a better place for everyone. Because of this, they embody the strength it takes to do the jobs and take on the roles that no one else wants to. Their natural strength means that they have a fear of disappointment. Using visuals with high contrast and strong shapes helps you inspire your audience and help them find the strength they need to take on the challenges they face.
We look up to Heroes, they are the ones we admire and the ones we wish to be like! Think about your favorite superhero as a kid, did you wish you had the power to be as courageous and strong as them? That is exactly what this brand archetype is like. They exude confidence which helps show that they can do anything they set their mind to. They rise to meet any challenge that they face and go out of their way to find other challenges that will help them prove themselves.
Heroes feel accomplished when they overcome difficulties, meaning that they find motivation in challenging situations. Where most people would choose to back down or take the easy way out, Heroes rise to the occasion. In order to stay on track and up to par with their ambition, they place lots of value on quality and efficiency. Visuals of grandeur help relate to these qualities in your audience.
The moodboard inspiration for this brand archetype uses bold photographs and intense colors. Using images and design elements to evoke feelings of strength and power in your audience will help them relate to your core values. If you are willing to take on the challenge they will see that and trust you to deliver them success.
Are you a Hero Brand Archetype? Read about color palettes and font pairings for the Hero, or dive deeper into more information about Heroes and their key traits.
