Color Palettes for the Jester Brand Archetype
Jesters are known for their brightly colored costumes and their eye-catching tricks They appear fun and full of life, just as these color palettes do!
This brand archetype fears being boring, (as does their audience), so using engaging and energy-filled colors will show your audience that you know how to have a good time. Each of these palettes represents some of the key characteristics of the Jester brand archetype: energetic and spontaneous, entertaining and captivating, and clever and humorous.
Energetic & Spontaneous:
This brand archetype is always full of life and energy. They can turn any situation into a good one and want their audience to feel young! Because they tend to have a loose structure approach to life, they tend to be spontaneous and encourage having fun.
Orange and yellow are the colors of energy, so we start out this palette with a bumblebee yellow and a fiery red orange. A bold teal and a saturated Barbie pink balance out the warmer tones while adding even more life and joy to this combination. Olive green brings a grounding energy while still having visual intrigue and a soft warm white round out the palette.
Entertaining & Captivating:
Jesters are naturally captivating and want to be the ones to entertain a crowd. Because of this, many brands in the entertainment industry such as comedians and other performance shows fall under this archetype.
This second palette is inspired by the traditional use of primary colors in the old-timey circus! Modern shades of red, purple, and green are paired with soft purple-blue to appear playful and young. Crisp white and soft black contrast and ground this saturated palette.
Clever & Humorous:
As the name implies, this brand archetype is the jokester of the group. They are always making others laugh and bringing smiles to people’s faces. They are quick-witted and clever, always knowing the right thing to say to deliver the punchline!
Two shades of slightly muted blue-greens are matched with a youthful yellow and contrasting peachy-oranges, one softer and one more saturated. White acts as neutral and helps ground the brighter colors. This last palette is a little less rainbow-y than the others, but is just as bright and fun!
Any brand with colors like these definitely knows how to have fun in my book! Help your audience let go of their stresses and let loose a little. Energetic oranges, youthful and bright blues and teals, and playful pinks and reds come together to round out the perfect color palette for your Jester brand.
Are you a Jester Brand Archetype? Read about font pairings for the Jester, curate a mood board from some of our favorite Jester Inspiration images on Pinterest, or dive deeper into more information about Jesters and their key traits.
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