Design Inspiration From Agency Clients in 2023
You know that feeling that shows up this time of year? When the champagne bottles are popping and the "out of office" replies are rolling in? It practically punches you in the face. You get that inkling of reflection, curious to look back at the birds-eye view. And then the reality sinks in: "ooooooh, I accomplished ALL THAT in a YEAR!?!?!?!!"
Yeah, my team at Free Afternoon™ and I got that itch to take a look back... and we couldn't be more proud of what we accomplished in 2023.
We often forget to take a minute, step back, and see the bigger picture and pat ourselves (and our team) on the back. It shouldn't ONLY happen at year end- I wish, as business owners, we could celebrate our wins more frequently. But more often than not, we're too busy bouncing on to the next goal to really pause and reflect.
So I want to dedicate this blog to the sheer magic my team makes all year long. And the clients who trust us over at the agency to bring their big ideas to life. I appreciate them all, every. single. day. WHAT A YEAR.
Feel free to use our 2023 year in review client work as some inspiration for your own brand in the New Year! 😉
Timber and Tulip:
Timber & Tulip offers an alternative to mass-produced furniture that lacks personality, uniqueness, and a quality guarantee. Their approach to furniture design puts craft, integrity, and intelligent design at the center of everything they do. Brought to life with a little bit of alchemy and the blending of raw materials with traditional craftsmanship, Timber & Tulip creates timeless, one-of-a-kind furniture.
They needed a brand identity that encapsulated their craftsmanship, elevating them in the marketplace and targeting home owners and designers alike.
The brand story required messaging and visuals captivating an audience who don’t just want a table, but a remarkable statement piece built to entertain large gatherings of friends and family for generations to come.
We created a design system that enables Timber & Tulip to do just that, ensuring their identity is as impactful as their furnishings.
Scope included:
Brand Strategy
Visual Identity
Brand Collateral
Don & Co:
Don & Co creates visually-arresting botanical designs for anyone who wants to "wow." From displays for movie sets and music festivals to stunning statement installs that elevate events, pop-ups, and public places, Don & Co needed a brand identity as scroll-stopping at their botanical installations.
Balancing classic design elements with on-trend concepts, we strategized a design system as unique and compelling as their incredible statement botanicals, using their work as our inspiration and ensuring their visual identity is just as bold as their work.
Scope included:
Brand Strategy
Visual Identity
Brand Collateral
Website Design
Lucille's
Lucille's is a new alcohol-free bottle shop and tasting room that’s serving up real connection without the veil of alcohol. Patrons will be able to buy bottles to bring home, participate in community events, and enjoy a night out with friends over tasty, booze-free beverages. They removed the alcohol, but they didn’t remove the fun.
They needed a brand strategy, a visual identity, and digital platforms that would bring this all to life. And we delivered just that.
The brand story required fun, playful designs that are cheeky yet sophisticated in nature. It appeals to both the sober and sober-curious, or anyone taking a more mindful approach to their alcohol consumption.
Scope included:
Brand strategy
Visual Identity
Brand Collateral
Website Design
Social Media Launch Grid
McFadyen & Co.
McFadyen & Co is a top-performing real estate team that also helps people achieve financial confidence through investing and tax strategies. They have a ruch library of free content and a suite of online products built to empower anyone to achieve their long-term financial goals.
Seeking a brand identity to house both the real estate practice and financial offerings under one roof, we created a new identity and digital landscape to showcase their expertise and optimize their client experience.
Scope included:
Brand Strategy
Visual Identity
Collateral
Website Development
MÖV Hot Yoga and Barre
MÖV Hot Yoga and Barre is a new studio for yogis of any background who are seeking solace from stress and disconnection. MÖV offers a range of class formats, an intimate studio space, and a studio team that builds genuine relationships with their students. Every body is celebrated, and every breath, every pose, and every conversation is rooted in connection.
They needed strong branding to launch in an authentic way and stand apart from other area studios that offer similar services. With this context, the brand story required nuance and sensitivity as well as an entirely new identity and name. Which we created.
Scope included:
Brand Strategy
Visual Identity
Collateral
Website design
GDS
GDS creates inspirational interiors that are designed to sell, leveraging strategic staging and design solutions to maximize the potential of every listing. Their expertise ensures potential buyers can make an emotional connection within in space, closing sales efficiently and earning their clients more money.
Because they're obsessed with creating spaces that look damn gorgeous and optimize their clients' ROI, we prioritized the same for their brand identity. Using fun elements, bold type styling, and a broad color palette that can evolve and highlight any project, we delivered a fresh and funky solution that's grounded in intention and beauty.
Scope included:
Brand Strategy
Visual Identity
If you're feeling inspired for a rebrand, visit us over at Free Afternoon.
If you're feeling a little more DIY but want our agency level expertise, get our brand new, revamped, coming-soon course to activate some incredible branding on social media, The Good Feed.
The Good Feed is a no-brainer for every business owner. Investing in learning more to grow your brand is always a good idea!
We’re teaching you how to make the The Good Feed you’ve always wanted, to attract those dreamy clients. This course includes newly filmed content with the exact strategies we use with our clients @freeafternoon.
