Innocent: Branding Inspiration
What are the characteristics that you think of when you hear the word innocent? Often times these characteristics relate to children and the nature of being young.
The Innocent connects with their audience by drawing them in with their familiar and pure energy. Using visuals and design elements with soft muted colors, simple shapes, and white space, you can attract the clients of your dreams!
Innocents are the masters of minimalism. They believe that the simple solution is the best option and the one that will be the most successful. They avoid unnecessary additions or elements that would distract from their main point. In both visuals and brand message, they avoid frills and fluff that don’t serve a real purpose. Their minimalistic also nature ties into their gentleness. Soft textures and colors appear light, airy, and honest. Use your gentleness to your advantage! Embrace your all-natural life approach and show others how impactful it can be.
This brand archetype appreciates tradition and authenticity. They tend to be rule followers with the goal of always doing the right thing. Their high moral standards speak to their audience and help them build a strong sense of trust. They stand firm in their positivity and hope to spread it to others! Visuals that show a mix of class and modernity are your best bet here. Show that you are with the times but that you aren’t trying to reinvent the wheel. Stay true to your authentic self and avoid trying to wow your audience into connecting with you. Your honest message will be more than enough to attract your ideal audience!
Because the Innocent brand archetype is often associated with childhood and nature, it tends to carry a feeling of nostalgia. The sweetness and naivety of being young is often looked back on with a longing nature. Show your audience that this feeling doesn’t have to be fleeting and that it can be harnessed for good. The Innocent are driven by their desire to create a better world, so they have an always optimistic mindset. They find the best in any situation and can spread this optimism to others around them. Using imagery that shows positivity and hope will help show your audience that you are there to help them get to the good!
The brand archetype moodboard for the Innocent creates feelings of nostalgia and shows the authenticity of all this archetype does. With the goal of creating happiness for your clients through simple solutions, minimalist visuals and gentle colors will help you create an honest first impression. Remember that less is more and staying true to yourself is the best way to go. Purify the lives of your dreamy clients and help them reach their wholesome and happy goals!
Are you an Innocent Brand Archetype? Read about color palettes and font pairings for the Innocent, or dive deeper into more information about Innocents and their key traits.
