Innocent: Fonts
The characteristics of this brand archetype that are the most importatnt in regards to choosing a font are simplicity and authenticity.
There are so many fonts out there to choose from, but focusing on those characteristics while picking one will help you use your brand archetype to your advantage! Here we help you get the inspiration started by recommending ten fonts for the Innocent.
Let’s get to the fonts!
Granary is a clean, geometric font with neatly rounded edges and refined angles. Its soft appearance matches the welcoming and caring characteristics of the Caregiver. Being a sans serif, it also appears trusted and stable- part of why so many Caregiver brands choose a similar font for their branding!
A charming and sweet sans serif, Cottage & Farmhouse has a simple charm that draws viewers in. Resembling the doodles of children, it feels fun and familiar. It remains simple without any flourishes or unnecessary elements on the letteforms, but includes a fun set of alternate doodles that can be used in so many ways within branding!
Sophillia is a unique but timeless font with high contrast and hints of style. It has a traditional and timeless thick serif appearance but includes minor additions that aren’t distracting. If you are looking for a font that will resonate with the simplicity of your audience but can still stand out in crowd, this one is for you.
A different take on the same classic serif typeface, Edinburgh is beautiful and traditional. Paired with a simple sans serif font it is easy on the eye but delivers a powerful punch. It is trustworthy, classy, and to the point. A perfect match for the muted and soft colors also recommended for this brand archetype, it is sure to succeed.
Fabello is a hand-made font inspired by timeless lettering styles. It uses organic edges and shapes that feel special and intentional, almost giving it a story book feel! It works well in both high contrast as well as softer designs, and its italics version is just as stunning. Its sense of nostalgia will resonate with your dreamy Innocent audience!
Organic and natural, Blackstone is a beautiful script font inspired by ink hand lettering. It has a level of chic flair to it that is most prominent in its gorgeous uppercase letters. As if you quickly yet elegantly wrote out a phrase, its thin lines are minimal yet assured. It works beautifully in black on a white background of over photograph, lending itself to the Innocents branding style!
Like the name implies Aloha Paradise is a casual island inspired serif font with an imperfectly perfect handmade touch. It is fresh and clean, like a breath of fresh air! Working best in all caps, it is honest and wholesome, just like the Innocent brand archetype.
What’s more minimalistic than a font made only with thin and clean lines? Naive Inline is a serif handwritten font with slightly irregular lines and a whimsical feeling. It includes multiple variations that can be layered together to create different fill effects– how fun! Childlike yet modern, it is a perfect option for the Innocent brand archetype.
Amsterdam is our second script font on this list, and we love it just the same! A bit more structure yet just as classy, its highlight is in its strong capital letters. It is still easily readable, something that helps the Innocent brand archetype deliver its messages in a clear way.
Our last font recommendation, Anchorage, is a beautiful all caps sans serif that is both elegant and bold. Its easy to read without any distractions, but has hidden additions that give it both visual interest and personality. A font like this helps make designing easy, something that resonates with this brand archetype.
I just LOVE seeing how different fonts can portray different things! Using clean and straighforward fonts with small hints of personality will help you spread your optimism and happiness to your audience, and picking one of these fonts will help your develop your perfect and simple brand designs!
Are you an Innocent Brand Archetype? Read about colors for the Innocent, curate a mood board from some of our favorite Innocent Inspiration images on Pinterest, or dive deeper into more information about Innocents and their key traits.
