Branding Case Study: Little Words Project
CURATING FUN, CAREFREE, FEMININE VIBES WAS OUR KEY BRANDING GOAL.
The Work:
branding
web design
packaging
print + web collateral
Little Words Project® encourages women to both be kind to themselves and to others. Curating fun, carefree, feminine vibes while elevating above an overly-youthful feel, we used minimalistic design elements, a clean, sans-serif font, and soft color palette for this extra loving, kind brand.
LITTLE WORDS PROJECT® IS A COMMUNITY OF NICE GIRLS THAT BELIEVES IN SUPPORTING WOMEN ALWAYS,
COLLABORATION WINS OVER COMPETITION, & KINDNESS BUILDS CONFIDENCE AND FOSTERS SELF-LOVE.
With Fashion Jewelry projected to be a $30 Billion industry, LWP® came to me with a great mission in mind: impact the market with a core message of kindness, leaving the mean-girl mentality behind. But their existing brand assets were limiting and youthful. They craved a look that was feminine and girly, but tailored and modern. On-trend without being trendy. Captivating for a wide range of ages. And centered around their core values of self love, kindness, collaboration, authenticity, and inclusivity.
I worked with the LWP team to expand their branding to a more strategic, refined form, leaving plenty of room for the intentions of their handcrafted bracelets to shine: expressive, handwritten typography paired with a grounding sans serif font; a minimalistic diamond submark to be used alone or as a fun pattern, and a pink color palette leveraging deep navy and warm cream hues to balance the femininity.
THE RESULT IS A BRAND THAT SUPPORTS THEIR GROWTH PLANS TO EXPAND THEIR OFFERINGS WHILE PROVIDING ASSETS AND DIRECTION FOR THEIR IN-HOUSE CREATIVE TEAM TO EXECUTE AN IMPRESSIVE BRAND EXPERIENCE.
