Sage: Branding Inspiration
To me, the Sage brand archetype are those in your life that you can count on to be honest and reliable. They want what is best for you and the world, but also know that the best way to get there is through understanding and factual information.
As a Sage brand archetype, you can use your visuals to appear trustworthy and qualified. Help your audience trust your objectivity and encourage them to join you on your ongoing journey to the truth! Images of academia and tradition combined with strong and simple elements will do just that.
This brand archetype is by far the best at uncovering insight. Whether it be for themselves or their clients, they use their inherent intelligence to uncover and understand. They make connections based on facts and data and share these connections with others.
Visuals should remain fairly minimalistic and to the point. This brand archetype doesn’t resonate with frills and excessive design. They want things to have a purpose and to help them communicate their knowledge with their clients. Find ways to inform your dreamy clients with your designs!
The Sage brand archetype has a reputation for being full of wisdom and information. Over time, these brands tend to accumulate mass amounts of knowledge and experience which is extremely appealing to clients. They are extremely intentional with their actions and with what they share- after all, they have a reputation to uphold! People trust this archetype because they value reliability and the truth.
Visually, this can look like slow and developed elements. Emphasize your wisdom by showing just how long you have been in this game. Remove anything without intention behind it and focus on what matters most to you and your audience.
One thing about this archetype is that they are smart! They are competent and bright, always putting in the mental work necessary for an informed output. They tend to be more logic-brained than some of the other archetypes, focusing on facts more so than emotions.
It is important to remember that your audience is just as smart as you, so ensure that you aren’t dumbing things down in any way. Traditional visuals of academia such as books and architecture will help your audience to immediately connect wtih what you stand for!
The Sage brand archetype is one to admire and respect. All that they do connects back to their desire to educate and empower people of the world. They are devoted experts with good intentions, so show this to your dreamy clients! Prove that you are committed to your information and willing to provide them with all the information they need to change the world!
Are you a Sage Brand Archetype? Read about color palettes and font pairings for the Sage, or dive deeper into more information about Sages and their key traits.
