Ruler: Fonts
Conveying emotions with letterforms- sounds a bit crazy, right? You would be surprised how much feeling fonts can carry and even more surprised by how much you can use this to your advantage.
Think about what is most important to your Ruler brand audience- stability, power, success- and choose a font that helps them connect with you from the start!
Let’s dive into our top font choices for the Ruler brand archetype:
Chequers is a classic and modern sans serif with additional beautiful upper and lower case letterforms. It comes with a plethora of ligatures- alternate characters with additional graphic elements- that can be used to place emphasis on and customize your wordmark. Its classy yet bold, making it a great first choice for this archetype.
A stylish font that uniquely combines both sans serif and serif, Future History is a perfectly balanced combination of past and present. Its serif letterforms show trust and assurance while it's sans serif letterforms show class and modernness. This font is a great choice for standing out and asserting yourself as a decision-maker and leader.
Luxoorea is an elegant and stunning font inspired by the famous minimalist logos of fashion design. Its tall and thin letters fit beautifully together to create a sense of purpose and decisiveness. This font also exudes royalty, something that perfectly embodies the most present characteristics of the Ruler brand archetype.
Taking a bit of a different approach to the Ruler, Blante Panama has experimental and approachable vibes. Its weight helps anchor it on the page white its rounded curves prevent it from seeming unapproachable. It makes a loud statement while remaining casual. It is unpredictable and powerful, just like the Ruler.
Skylar Sans is both a usable and unique font. It is simple enough to be used for many different projects but has enough customization to be adjusted to each design. Its delicate and thin parts give it a feeling of elegance while its thick downstrokes are modern and strong. Use this font to show your minimalist tendencies while retaining some of your dominant personality!
A minimalistic and elegant font, Marisa has hints of both vintage and modern influence. Its array of weights and variants makes it versatile while its custom ligatures give it a special touch. It’s suited for all kinds of branding and design! The Ruler is polished, pristine, and sophisticated, just like this font!
Britain is a masculine and edgy serif font with extremely thick downstrokes and curvy lowercase letterforms. When I think of the power a Ruler holds, I think of a font like this one. It stands out on a page making it a great fit for the bold yet simple designs for a Ruler brand archetype. Embrace your dominance and show your audience who’s boss!
Ruler brands tend to exude luxury, sophistication, and elegance- just like this font choice! Embracing both trustworthiness and royal influence, Fleurie is stylish and fancy. I envision a font like this in gold on a dark background to help portray the success and prosperity that this brand archetype is constantly achieving.
Merona Island is a beautiful and classic serif font choice. Its soft and voluminous curves are mixed with contrasting verticals. This font is best described by the famous quote “simplicity is the ultimate sophistication.” The Ruler doesn’t need to be flashy and eye-catching to prove their worth, they simply rise to the occasion and execute accordingly!
Last but not least on our list of font recommendations for the Ruler we have Palmdale. A bold and stylish script font, it mirrors the traditional style of handlettering. Resembling classic vintage car design, it speaks for itself making it a perfect way to show some style within a minimalist design. Strong yet polished, it makes a great choice for this brand archetype.
Dominant, successful, responsible, and sophisticated, these 10 font choices stand out as perfect options for your Ruler brand. Use the power of fonts and typography to wow your audience and get them to trust you with their success and prosperity. Stay secure in your ways and use your natural sense of order to create some magic.
Are you a Ruler Brand Archetype? Read about colors for the Ruler, curate a mood board from some of our favorite Ruler Inspiration images on Pinterest, or dive deeper into more information about Rulers and their key traits.
