Ruler: Branding Inspiration
The ruler exudes regal power in every way. They are typically associated with wealth and success– things they gain by their willingness to make bold choices and assert their dominance.
Because this brand archetype gravitates towards using minimal words in their branding, it means that visuals play an ever-important role! Rulers present themselves to their audience as all-powerful and orderly, so your brand should aim to do the same.
Ruler brands show up most in industries of luxury and order. They always want to put their best foot forward to look polished and finished. Avoid visuals that show process work or ideation, you want to show your beautiful finalized product or service!
Don’t worry about trying to look relatable, your audience wants you to help them feel important, empowered, and safe. Do so by visualizing your success and putting it on display. This image of success will be oh so appealing to your dreamy clients and draw them in.
Because the Ruler thrives when they can bring their order to chaos, they are both responsible and sophisticated. They like things done their way (because in their mind their way it’s the right way… obviously,) so that they can maintain the sense of order they create for themselves and their followers.
Their responsibility means that they also have a natural sense of confidence. They have to make sure their audience trusts the plans they want to put into place. The products and services Rulers offer help make their customers feel richer and most sophisticated, so communicate that visually to your audience!
The Ruler brand archetype dominates. They always appear on top and in the number one slot. They feel most comfortable when they are leading and others are following. Dominance can be tricky to convey in a way that doesn’t appear overbearing or controlling, so make sure that you show your power in a positive and beneficial way.
The balance between leading people to prosperity and still encouraging them to trust you is exactly where you want to be. Images that show people in leadership positions or from dominant angles will do the trick!
The visuals for the Ruler brand archetype moodboard and intense, powerful, polished, and sophisticated. Don’t be afraid to always put your best image forward, that is the image that will amplify your success and attract exactly who you want to attract! Keep things simple, clean, and intentional. Use serious and stable elements that focus on your consumer’s needs and desires.
Are you a Ruler Brand Archetype? Read about color palettes and font pairings for the Ruler, or dive deeper into more information about Rulers and their key traits.
