Color Palettes for the Ruler Brand Archetype
Branding, Brand Archetype Sara Schultz Branding, Brand Archetype Sara Schultz

Color Palettes for the Ruler Brand Archetype

Historically, royalty and power have been associated with colors such as gold, purple, black, and silver.

Using this as a starting point we can build out color palettes for the Ruler that convey the following different characteristics and traits of this powerful brand archetype: responsible and sophisticated, dominant and a leader, and polished and successful.

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