Creator Brand Archetype
Who do we go to when we need new ideas... when the stuff around us is not good enough to solve our problems or bring us the delight we desire?
Who do we turn to when we need something produced that impresses our peers? Who has the vision to imagine what is not yet in existence? Who can design a better future??
...the Creator!
The Creator is driven by their desire to produce. They love the process of creating as much as they love the outcome. This archetype is innovative and imaginative. They are non-conformists, which makes total sense; creators like to bring brand-new ideas to customers or take something existing and re-imagine it into something new. They want to make meaningful products with lots of value for their dreamy clients. The Creator’s motto is “if it can be imagined, it can be created.” They rarely worry about something being possible; instead, they worry about the speed at which tasks are completed. They are always pushing for things to happen faster.
The Creator is very authentic. This helps connect them to their audience. They are a great fit for marketing, design, or tech-centered brands. The Creator’s customers have no problem paying a premium for products and services. Think of Apple… customers buy high-priced, new phones over and over and over again, even if their old phone is functioning. This is because their customers value what they create and feel like Apple products help them express themselves; it’s about the experience. Creators genuinely want to inspire others and help others develop their own creative skills. Creators are generally big thinkers. They have wild and crazy ideas and they want to bring those to life. Sounds like someone you know??
Hi, my name is Sara and I’m a creator brand archetype!
This archetype is very much a perfectionist. But this perfectionism can hold the creator back. The Creator may hold their ideas in until they deem them as “perfect”. This is tricky because there are often times a community could benefit just from the idea of being live and out there. A big fear of the Creator is not delivering. There is nothing scarier to a Creator than failing and failing in front of others. This ties into their perfectionist nature and their want to be successful. I feel this deeply to my core.
Can you think of some creators?
I mentioned above that I fall into the Creator Archetype. Obviously, I love to design and create beautiful things. But I am also a big advocate that these are things you could also do. You might have heard me say before “anyone can do this.” And I love teaching and helping others to do that! I am totally a perfectionist and am a big fan of authentic self-expression. But enough about me... Let’s talk about some other Creator brands!
For anyone who is the Creator Archetype, the first brand that probably stands out is Adobe. Adobe is very loud and provoking. Adobe has created numerous products that will allow others to create. They really embrace the Creator traits that focus on helping others find their creative side and bring ideas to life. Adobe’s marketing campaigns are always very inspiring, with attractive images and empowering music. Their tagline on their website is “Limitless Creativity for All”. Right away they are letting their customer base know, “hey! Anyone can do this.”
Another Creator brand is Lego. Lego is very inventive. Not only do they create new lego kits that are unique and visually appealing, they are also incredible at re-inventing. Lego can repurpose and recycle ideas in a fresh way that keeps their dreamy clients engaged. An example of this is a pair of shoes they designed with Adidas. The shoes looked like they had a lego bottom. It was funky and recognizable, repurposing the classic lego look on the sole of a shoe. The blending of two highly recognizable and ‘typical’ things into something new was fresh and fun. Lego also has a way of decentralizing themselves as a brand. They focus more on inspiring their customers to create. Everyone feels a little bit like a kid again when playing with Legos. Which is perfect as a Creator brand because kids have such a wide imagination. By invoking that feeling in their audience, they are able to foster that creative spirit.
Let’s look at some ways to activate the Creator Archetype:
Provide authenticity to your audience and promise creativity in your voice & visuals.
If your services truly help people express themselves creatively, your dreamy client is willing to pay a premium for your special sauce.
Play! Don’t be afraid. Experiment with new services, solutions, and designs.
Most importantly, deliver extraordinary experiences to your clients and customers.
Creators attract and impress their dreamy clients with the things they create. Ultimately, their customers want to be able to do what they do.
Are you a Creator Brand Archetype? Read about color palettes and font pairings for the Creator, or curate a mood board from some of our favorite Creator Inspiration images on Pinterest.
