Color Palettes for the Creator Brand Archetype
The Creator shines bright and is not afraid to be seen- just like the color palettes developed for this brand archetype!
While all of them accurately represent the Creator, each of these color palettes caters to slightly different characteristics that the Creator possesses:
Its exploration and playfulness, its energy and innovation, and its extraordinary choices and determination.
Exploration & Play
This brand archetype is activated through stages of exploration and unrestricted play. Through this, new solutions and new ideas can be discovered! This palette contains an unexpected combination of autumnal orange and mustard with springy lavender and neon green. An off-white creates a sense of comfort that allows the trying of new things, while a dark emerald grounds the combination of the other colors. This first palette screams fun, creative, and ready to try anything and everything to achieve whatever big idea is next.
Energy & Innovation
The Creator is known best for bringing new ideas and plenty of energy to whatever they are working on. A pairing of purples contrast a bold, punchy red-orange. Grounded by a warm cream and soft black, an extra energetic neon green feels energized and motivated. The combination of these exciting colors appears fresh, different, and moving.
Extraordinary & Determined
This brand archetype is anything but ordinary- in fact, ordinary is the last thing they want to be! They pride themselves on impressing clients and are determined to do so. This is shown by the third and final color palette for the Creator.
A mustard yellow is paired with a dark emerald green and rich charcoal. This ordinary pairing is then elevated with the addition of a saturated purple. The combination is unique and the darker shades evoke a sense of strength and determination.
Colors have a lot of power- but this power can be used strategically to activate and convey your brand archetype. Bright and unapologetic colors, welcoming and comforting off-whites, and assured dark greens come together to represent the playful, innovative, and determined nature of the Creator.
Are you a Creator Brand Archetype? Read about font pairings for the Creator, curate a mood board from some of our favorite Creator Inspiration images on Pinterest, or dive deeper into more information about Creators and their key traits.
