it’s time to get serious about your business

Are you building a business, or is this just a hobby?

From totally confused to finally finished, you’ll build a better foundation for your business following my step-by-step brand workbook. Completed at your own pace and on your own terms, you’ll get my agency-approved guidance to finally get serious about building the brand you’ve always dreamed of.

YOU’RE DONE MESSING AROUND…

💥 You know what works… in theory. But you’re ready to create a strong foundation for your brand that finally fully embodies your vision.

😳 You know you’re missing something. But what? You’re exhausted wracking your brain about what’s not quite right and you’re ready to finally solve it.

🤑 You’re ALL IN on your business. No questions asked. But you need some structure and guidance to get to the next level at an approachable price point. You’ll hire a big ol agency ONE DAY, but until then, it needs to be damn good TODAY.

💪🏼 You KNOW you’re not being fully strategic with your brand. And frankly, you know it’s time. Better late than never!

Welcome to your smart-girl era, where you’re making great decisions today that create impressive benefits for all your tomorrows.

You’re doing this out of order…

YOU NEED A STRONG FOUNDATION TO BUILD YOUR EMPIRE ON.

You deserve access to experts to help you build the brand of your dreams. When your brand strategy is in total alignment to your business goals, you can more quickly captivate your dreamy client and close the sale.

A good brand is one that does the work for you. But before you can get there, you need the strategic foundation to build ev-er-y thing on. Your social strategy, your website plan, your brand collateral… all should be made based on smart choices and strategic plans that happen first.

I’m not new here

I’ve branded 100s of female founders🔥

As an agency owner, I’ve created 100s of incredible brands. And I’ve evolved my agency best-practices into a Group Coaching Program to guide YOU to brand obsession, where you’ll finally have clarity on who YOU are, who and WHAT your brand is and stands for, and what your DREAMY CLIENT needs from only you. I’m not like these other online coaches who’ve only done this once. I build brand obsession in my sleep. And I can help you do the same.

SO HOW DO YOU GO FROM totally CONFUSED TO A FINALLY FINISHED BRAND FOUNDATION?

INTRODUCING

A self-guided workbook to finally create a brand strategy you feel confident in.

💪🏼 Set the foundation for your brand

👀 Establish your brand vision, values, mission, and differentiators

🫶🏽 Identify your Dreamy Client Avatars

📣 Create a clear brand voice and tone (yep, they’re different)

🛣️ And finally develop a brand strategy road-map you feel great about

🥳 All at your own pace and on your own time.

Want to know WHY this is for you?

Every single chapter in this digital workbook covers the core work that I do with all of my agency clients to establish a super strong, super memorable brand. There’s plenty of space for you to explore all of your ideas, brainstorm, doodle, or do whatever feels supportive to your process.

 Let’s Break it down

Here’s everything you’ll build with this workbook:

CHAPTER 1

Exploring Industry Players

Before you start your strategic work, it’s helpful to get a feel for what fellow industry players are up to. Think of it as a contextual scan that gives you a sense for how they’re positioning themselves in the market and what channels they’re using to reach dreamy clients / users / consumers.

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CHAPTER 2

Who is your dreamy client?

To hone in on your dreamy clients, you’ll build personas. These are semi-fictional characters that represent the different people who currently use your products or services, or who you’d like to be your primary customer. They’re crafted based on demographic and psychographic information.

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CHAPTER 3

Your Differentiators

These are the unique and compelling aspects of your brand that resonate with clients, and they aren’t as ownable among your competitors. 

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Chapter 4

Your Value Proposition

Write a straightforward statement that succinctly captures why a customer would choose your brand, and the most obvious benefit they’ll get. It’s basically a MadLib that outlines who you help and how you solve their core problem.

Chapter 5, 6, 7

Vision, Mission, & Values

This aspirational message describes where the brand wants a community – or the world – to be as a result of the company’s services. Think pie-in-the sky. The mission is what gets you there, and your values are how your brand moves through the marketplace.

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Chapters 8 & 9

Voice and Tone

Think of this as your brand’s personality and the way it sounds to help you stand out mixed with the style in which you communicate with your audiences. You’ll consider word choice, brand personality, and emotion, and will vary across communication channels. 

This is so for you if:

🤓 You are ready to finally focus developing a solid foundation for your business

🥳 You are ready for the next level of your brand

📣 You are ready to speak confidently to your dreamy client

⏰ You want to save time (and money) on marketing

😴 You crave a DIY option (and price point) to get you there

All for a one-time special of only $139

Are you ready for this?

You won’t believe what’s next:

✅ Dreamy clients who quickly find and connect with you because you’re speaking to them in a way they understand and can resonate with

✅ A shorter sales pipeline because you finally have clarity on articulating your uniqueness and offerings in a compelling, on-brand way

✅ A strategy driven brand that’s build on intention and deep purpose that makes every other business decision easier

NEED MORE SUPPORT?

Want help unlocking your magic and stepping into the it-girl in your industry?

I’m not just here to talk about branding—I live and breathe it. After building 100+ unforgettable brands for female founders, I’ve turned my agency-tested strategies into a transformative group coaching experience. The BrandShift Method will take you from scattered to standout, giving you clarity on your identity, your brand’s purpose, and exactly how to captivate your dreamy clients. This isn’t my first rodeo—I help business owners build brands people obsess over, and I’m ready to help you do the same. Let’s make magic happen.

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