MEET THE STUDENT

“Our purpose-driven swimwear is designed to make mamas and their littles feel stylish, comfortable, and ready to make a splash.”

RAELO’S MAGIC

“From poolside to beach days, Raelo is a celebration of body confidence, empowering moms to dive in with their kids—without hesitation.”

BRAND COLORS

BRANDSHIFT METHOD WINS:

Creating clarity with the brand early on meant leading in the market and impacting immediately with an elevated brand message. Mamas felt quick trust with founder Rachel, who was able to make a splash at markets and invest in expanding styles, colors, and patterns.

LOGOS

APPLICATION