5 Mindset Shifts to Help You Eliminate Branding Overwhelm
Branding, Business x Lifestyle Sara Schultz Branding, Business x Lifestyle Sara Schultz

5 Mindset Shifts to Help You Eliminate Branding Overwhelm

With American consumer culture becoming more focused on everything that encompasses a brand - the look, design, messaging, mission, and more - companies are paving the way with new and exciting ideas every day. And for those of us who are more visually or creatively inclined, the right brand can make the difference in whether we buy the product or not.

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Why You Need a Submark
Branding, Business 101 Sara Schultz Branding, Business 101 Sara Schultz

Why You Need a Submark

When I tell people I’m a designer, most often they respond and say, “Oh, so you make logos, right?”. Well, yes! But there is so much more to visual design than just a logo. Designers create patterns, moods, vibes, illustrations, animations, artwork - the list could go on and on. Design itself is so much more than logo creation. It’s the creation of a visual aesthetic that supports a brand, idea, or person.

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Branding Case Study: Little Words Project
Branding Sara Schultz Branding Sara Schultz

Branding Case Study: Little Words Project

Little Words Project® encourages women to both be kind to themselves and to others. Curating fun, carefree, feminine vibes while elevating above an overly-youthful feel, we used minimalistic design elements, a clean, sans-serif font, and soft color palette for this extra loving, kind brand.

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