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The CELEBRITY BRAND PERSONA QUIZ RESULTS
Pursue
Connection
You live by the phrase, “Rising tides float all boats higher.” At your core, you know that helping others succeed is when you succeed. That’s why this persona is about more than just making money; service is your way of giving back to the community. And you don’t mind looking good while doing it.
Here’s THE SCIENCE BEHIND YOUR PERSONA
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Learn more about your brand persona
Traits that
reflect your
brand
See the pie chart? It features 4 core desires, and you aligned with PURSUE CONNECTION (you’re basically Blake, our lifestyle queen).
You thrive on belonging, enjoyment, and intimacy. But here’s the thing — your brand is complex and there are layers to explore.
Within the core desire of PURSUE CONNECTION, there are three unique Brand Archetypes that more specifically articulate the energy, style, and magic your brand brings to the world.
These three Brand Archetypes are: The Citizen, The Jester, and The Lover.
Below, explore the characteristics of each of these three Brand Archetypes. And, if you’re interested in learning more about your specific Brand Archetype, read this post and take the official Brand Archetype Quiz (which is rooted in decades of personality science by people far above our paygrade, but we use all the time with our clients at our creative agency, Free Afternoon™.
The why behind the persona
(According to the theorist of the Brand Archetypes, Carl Jung. He’s the one way above our pay grade. Also, he worked with Freud. Casual, right?)
Citizen | Jester | Lover | |
---|---|---|---|
Desire | connection with others |
to have a great time |
attain intimacy |
Goal | to belong and fit in |
to have fun | being in a relationship and share experiences |
Greatest Fear | standing out | boredom | being alone |
Strategy | develop ordinary values and have a common touch>touch |
to live in the moment with full enjoyment/td> | become more physically attractive |
Talent | realism and empathy |
joy | passion, appreciation, dedication |
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LET’s bring this together
How to activate your persona
Read more about the three Brand Archetypes that make up your persona. Each article offers additional Archetype-specific resources, like mood boards, font pairings, and colors, so you can activate your best brand today. Finally, Oscar ready, and oh so worthy!
The Citizen
The Citizen Archetype has characteristics of an everyday, normal person. They usually don’t want to stand out from the crowd and are totally okay with blending in. They are wholesome and genuine which resonates with their dreamy clients.
The Jester
The Jester exists to have fun and fill their lives and the lives of others with enjoyment. You won’t find them taking anything too seriously. They pride themselves on living in the moment, having a great time, and enjoying life.
The Lover
The Lover brand archetype is all about creating relationships and evoking emotions. Lovers are full of passion. They tend to have a magnetic energy that is warm and welcoming.
Find Your Style //
Find Your Style //
Not sure what your archetype is?
This is our favorite quiz. Go take it and come back and explore your results.
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