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The CELEBRITY BRAND PERSONA QUIZ RESULTS
Explore
Spirituality
You’re deeply in touch with yourself and your brand. You know your greater purpose and chase it with all that you have. In life and work, it seems the stars are divinely aligned for you. And you effortlessly bring peace to everyone around you, including your clients. You truly glow differently.
Here’s THE SCIENCE BEHIND YOUR PERSONA
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Learn more about your brand style
Traits that
reflect your
brand
See the pie chart? It features 4 core desires, and you aligned with EXPLORE SPIRITUALITY (you’re basically the goop queen).
You thrive on safety, knowledge, and freedom. But here’s the thing — your brand is complex and there are layers to explore.
Within the core desire of EXPLORE SPIRITUALITY, there are three unique Brand Archetypes that more specifically articulate the energy, style, and magic your brand brings to the world.
These three Brand Archetypes are: The Innocent, The Sage, and The Explorer.
Below, explore the characteristics of each of these three Brand Archetypes. And, if you’re interested in learning more about your specific Brand Archetype, read this post and take the official Brand Archetype Quiz (which is rooted in decades of personality science by people far above our paygrade, but we use all the time with our clients at our creative agency, Free Afternoon™.
WANT TO BRING THIS TO YOUR FEED?
Shop Canva Templates customized for your Celebrity Brand Person
Our easy-to-edit Canva templates are just waiting for you to use on repeat, not only on Instagram, but across all your social channels, email, and even print collateral. Simply update these with your brand colors and fonts, drag and drop your images into the spaces provided, and add your own text. You’ll be creating obsess-worthy content in no time.
The why behind the persona
(According to the theorist of the Brand Archetypes, Carl Jung. He’s the one way above our pay grade. Also, he worked with Freud. Casual, right?)
Innocent | Sage | Explorer | |
---|---|---|---|
Desire | to experience paradise |
to discover truth |
to be free |
Goal | happiness | to use logic to understand the world |
to discover new experiences |
Greatest Fear | doing something wrong |
ignorance | getting trapped |
Strategy | to do the right thing |
seek out information and knowledge |
journey, seek out and experience new things |
Talent | optimistic faith |
wisdom and intelligence |
autonomy, ambition |
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LET’S BRING THIS TOGETHER
How to activate your persona
Read more about the three Brand Archetypes that make up your persona. Each article offers additional Archetype-specific resources, like mood boards, font pairings, and colors, so you can activate your best brand today. Finally, Oscar ready, and oh so worthy!
The Explorer
The Explorer is enthralled by the world around them. They love being independent and ambitious. They can also be called the Adventurer, Pioneer, or the Seeker. Explorers value their autonomy. They love the feeling of freedom and they want to make others feel that freedom as well.
The Sage
A Sage revolves around knowledge and truth. They believe the sharing of factual information will lead to a better world. They have a strong desire to impart change to the world, educating and empowering others to drive the change, instead of creating the change on their own.
The Innocent
The Innocent Archetype embodies all the characteristics that the word Innocent carries. The Innocent are idealists and traditionalists. They exude simplicity and authenticity, creating happiness while spreading optimism.
Find Your Style //
Find Your Style //
Not sure what your archetype is?
This is our favorite quiz. Go take it and come back and explore your results.
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