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The CELEBRITY BRAND PERSONA QUIZ RESULTS
Provide
Structure
Just like Kim K. and the other incredible women pictured here, you’re a power house. Unstoppable as you build your empire, you command respect. But you’re no dictator — your deep care for others makes your inner circle a coveted place.
Here’s THE SCIENCE BEHIND YOUR PERSONA
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Learn more about your brand PERSONA
Traits that
reflect your
brand
See the pie chart? It features 4 core desires, and you aligned with PROVIDING STRUCTURE (so, you’re basically Kim K., our structure queen).
You thrive on service, control, and innovation. But here’s the thing — your brand is complex and there are layers to explore.
Within the core desire of PROVIDING STRUCTURE, there are three unique Brand Archetypes that more specifically articulate the energy, style, and magic your brand brings to the world.
These three Brand Archetypes are: The Caregiver, The Ruler, and The Creator.
Below, explore the characteristics of each of these three Brand Archetypes. And, if you’re interested in learning more about your specific Brand Archetype, read this post and take the official Brand Archetype Quiz (which is rooted in decades of personality science by people far above our paygrade; we use all the time with our clients at our creative agency, Free Afternoon™).
WANT TO BRING THIS TO YOUR FEED?
Shop Canva Templates customized for your Celebrity Brand Person
Our easy-to-edit Canva templates are just waiting for you to use on repeat, not only on Instagram, but across all your social channels, email, and even print collateral. Simply update these with your brand colors and fonts, drag and drop your images into the spaces provided, and add your own text. You’ll be creating obsess-worthy content in no time.
The why behind the persona
(According to the theorist of the Brand Archetypes, Carl Jung. He’s the one way above our pay grade. Also, he worked with Freud. Casual, right?)
Caregiver | Ruler | Creator | |
---|---|---|---|
Desire | to care for others | control | to create something of enduring value |
Goal | to help and protect others |
to create a prosperous community |
to make a vision a reality |
Greatest Fear | ingratitude and selfishness |
chaos | not delivering |
Strategy | doing positive things for others |
to lead | to inspire, develop creative skill |
Talent | compassion and generosity |
responsibility | creativity and imagination |
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LET’s bring this together
How to activate your persona
Read more about the three Brand Archetypes that make up your persona. Each article offers additional Archetype-specific resources, like mood boards, font pairings, and colors, so you can activate your best brand today. Finally, Oscar ready, and oh so worthy!
The Ruler
Dominant, powerful, and controlled. The Ruler Archetype is a leader. They love security and maintaining order. They also want to gain and retain power. Their actions are largely stable and restrained. They strive for success and do so in an organized way.
The Caregiver
Caregivers are empathetic and compassionate. They typically embody an altruistic nature and harness parental tendencies, with an innate desire to take care of people.
The Creator
Who do we go to when we need new ideas... when the stuff around us is not good enough to solve our problems or bring us the delight we desire? Who can design a better future?? The Creator, that’s who.
Find Your Style //
Find Your Style //
Not sure what your archetype is?
This is our favorite quiz. Go take it and come back and explore your results.
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