The CELEBRITY BRAND PERSONA QUIZ RESULTS

Provide
Structure

Just like Kim K. and the other incredible women pictured here, you’re a power house. Unstoppable as you build your empire, you command respect. But you’re no dictator — your deep care for others makes your inner circle a coveted place.

Here’s THE SCIENCE BEHIND YOUR PERSONA

 

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 Learn more about your brand PERSONA

Traits that
reflect your
brand

 

 

See the pie chart? It features 4 core desires, and you aligned with PROVIDING STRUCTURE (so, you’re basically Kim K., our structure queen).

You thrive on service, control, and innovation. But here’s the thing — your brand is complex and there are layers to explore.

Within the core desire of PROVIDING STRUCTURE, there are three unique Brand Archetypes that more specifically articulate the energy, style, and magic your brand brings to the world.

These three Brand Archetypes are: The Caregiver, The Ruler, and The Creator.

Below, explore the characteristics of each of these three Brand Archetypes. And, if you’re interested in learning more about your specific Brand Archetype, read this post and take the official Brand Archetype Quiz (which is rooted in decades of personality science by people far above our paygrade; we use all the time with our clients at our creative agency, Free Afternoon™).

WANT TO BRING THIS TO YOUR FEED?

Shop Canva Templates customized for your Celebrity Brand Person

Our easy-to-edit Canva templates are just waiting for you to use on repeat, not only on Instagram, but across all your social channels, email, and even print collateral. Simply update these with your brand colors and fonts, drag and drop your images into the spaces provided, and add your own text. You’ll be creating obsess-worthy content in no time.

The why behind the persona

 

(According to the theorist of the Brand Archetypes, Carl Jung. He’s the one way above our pay grade. Also, he worked with Freud. Casual, right?)

 
Caregiver Ruler Creator
Desire to care for others control to create something
of enduring value
Goal to help and
protect others
to create a
prosperous community
to make a
vision a reality
Greatest Fear ingratitude and
selfishness
chaos not delivering
Strategy doing positive
things for others
to lead to inspire, develop
creative skill
Talent compassion and
generosity
responsibility creativity and
imagination

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LET’s bring this together

How to activate your persona

Read more about the three Brand Archetypes that make up your persona. Each article offers additional Archetype-specific resources, like mood boards, font pairings, and colors, so you can activate your best brand today. Finally, Oscar ready, and oh so worthy!

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The Ruler

Dominant, powerful, and controlled. The Ruler Archetype is a leader. They love security and maintaining order. They also want to gain and retain power. Their actions are largely stable and restrained. They strive for success and do so in an organized way.  

LEARN MORE >


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The Caregiver

Caregivers are empathetic and compassionate. They typically embody an altruistic nature and harness parental tendencies, with an innate desire to take care of people.

LEARN MORE >

The Creator

Who do we go to when we need new ideas... when the stuff around us is not good enough to solve our problems or bring us the delight we desire? Who can design a better future?? The Creator, that’s who.

LEARN MORE >

Find Your Style //

Find Your Style //


Not sure what your archetype is?

This is our favorite quiz. Go take it and come back and explore your results.

TAKE THE QUIZ >

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Snag all my agency-approved design secrets and finally create content your dreamy client will actually remember.

 What you’ll find here

Free resources for you to
build an epic brand