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The CELEBRITY BRAND PERSONA QUIZ RESULTS
Leave
Legacy
Who could ever forget you!? You are truly one of a kind. Ambitious and whip-smart, your brand is a religion with a cult-like following that can stand the test of time. As Taylor Swift says, “That’s a real fucking legacy to leave.”
Here’s THE SCIENCE BEHIND YOUR PERSONA
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Learn more about your brand persona
Traits that
reflect your
brand
See the pie chart? It features 4 core desires, and you aligned with LEAVE LEGACY (just like Zendaya, TIME Magazine is ready to name you to the top 100 Most Influential People of the Year).
You thrive on mastery, power, and liberation. But here’s the thing — your brand is complex and there are layers to explore.
Within the core desire of LEAVE LEGACY, there are three unique Brand Archetypes that more specifically articulate the energy, style, and magic your brand brings to the world.
These three Brand Archetypes are: The Hero, The Magician, and The Rebel.
Below, explore the characteristics of each of these three Brand Archetypes. And, if you’re interested in learning more about your specific Brand Archetype, read this post and take the official Brand Archetype Quiz (which is rooted in decades of personality science by people far above our paygrade, but we use all the time with our clients at our creative agency, Free Afternoon™.
The why behind the persona
(According to the theorist of the Brand Archetypes, Carl Jung. He’s the one way above our pay grade. Also, he worked with Freud. Casual, right?)
Hero | Magician | Rebel | |
---|---|---|---|
Desire | to prove ones worth through courageous action |
knowledge of how things work |
revolution |
Goal | to exert mastery |
to make dreams come true |
to change or destroy what is not working |
Greatest Fear | weakness | unanticipated negative consequences |
being powerless |
Strategy | develop to become as strong as possible |
develop a vision and live it |
disrupt, destroy, or shock |
Talent | competence and bravery |
finding win-win solutions |
freedom |
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LET’S BRING THIS TOGETHER
How to activate your persona
Read more about the three Brand Archetypes that make up your persona. Each article offers additional Archetype-specific resources, like mood boards, font pairings, and colors, so you can activate your best brand today. Finally, Oscar ready, and oh so worthy!
The Hero
The Hero Archetype is known for their courageous acts. They stand for proving their worth against evil and rising to meet any challenge. For the Hero, where there’s a will there’s a way. They are highly motivated and will do anything to achieve their goals.
The Magician
They create amazement and wonder. They leave people thinking, “How in the world did they do that? I am blown away!” Magicians are compelling and charismatic. They offer change and transformation through the product or service they sell.
The Rebel
The Rebel Brand Archetype can go by many names… you might hear it referred to as the Maverick, the Outlaw, or the Misfit. Regardless of what you call it, this archetype always embodies the same desires: challenging the status quo with their non-traditional style.
Find Your Style //
Find Your Style //
Not sure what your archetype is?
This is our favorite quiz. Go take it and come back and explore your results.